About Us

Ludwig & Associates, Inc. (LAI) is an Executive Search firm specializing in the placement of sales and marketing professionals in the Consumer Packaged Goods industry.

Ludwig & Associates, Inc. was founded by Bob Ludwig in February 1996. Prior to founding LAI, Bob spent 14 years as a sales manager for PepsiCo, Keebler, and Coca-Cola. This real-world CPG experience has enabled us to better understand our client's needs and match candidates to job openings.

LAI's objective is to provide our clients with highly qualified candidates who possess the skills and experiences necessary to contribute immediately to the organization and the ability to advance into positions of greater responsibility.

We are committed to helping our candidates find career opportunities that improve both their immediate and long term career development and earnings potential.

We've successfully completed over 375 search assignments for companies such as PepsiCo, Pepsi Bottling Group, SC Johnson, Quaker, Danone Waters, Red Bull, Frito-Lay, MillerCoors, Primo Water, Swedish Match, Gorton's, King's Hawaiian, and Dawn Foods.

Successful completed searches include Vice-President of Sales, Director of Key Accounts, Director of Foodservice Sales, National Account Manager Retail, National Account Manager Foodservice, Region Manager, Business Development Manager, Sales Center Manager, District Sales Manager, Key Account Manager, Region Account Manager, Director of Marketing, Distributor Manager, Customer Marketing Manager, and Urban Marketing Manager.

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